Today sees the relaunch of our 50 Things To Do Before You’re 11¾ campaign, encouraging families to get outdoors and experience all the benefits that nature has to offer.
Research commissioned by the National Trust has revealed that 96% of parents believe it’s of great importance for their children to have a connection with nature and the great outdoors, and we couldn’t agree more. Children are the future guardians of our environment. Their respect and love for the natural world around them is pivotal to the long-term success of our efforts to help to restore a healthy beautiful environment.
Making connections with nature early on is more likely to instil a lifelong interest in its protection. But our research has revealed that children are spending half as much time playing outdoors than their parents’ generation, and the vast majority of parents surveyed feel it’s difficult to balance nature with the lure of tech based entertainment.
50 Things to Do Before You’re 11¾ offers 50 exciting ideas for how children can kick start their connection with the nature on their doorstep and beyond.
The National Trust’s superb outdoor learning initiative is a great way for our young children to take part in outdoor adventures and to unleash their creativity.
Having the chance to connect with nature from an early age is the best preparation for appreciating, enjoying and protecting the environment in all those years to come”.
Rt Hon Andrea Leadsom MP, Secretary of State for Environment, Food and Rural Affairs, supporting the 50 things campaign
For more information about our 50 Things to Do Before You’re 11¾ campaign check out our webpage at www.nationaltrust.org.uk/50things or search #50things.
You can also get a taster of some of the 50 Things activities at BBC Countryfile LIVE (4-7 Aug) with den building, tree climbing and bug hunting just a few of the outdoor adventures on offer.