Send a wilder Valentine’s message this February…

Ruben tree hug - c Ashley Jones

We’re celebrating this Valentine’s Day by asking people to say what it is they love about ‘wild time’.

Wild time is time spent outdoors. It could be the half an hour you spend walking the dog in a local park – or a two day hike in a national park. Why do you love the outdoors?

This Valentine’s Day we want to collect your wild time stories. Take your phone outdoors and record a short video message telling the world why you love being out in nature. Email us the results or share them on Twitter and Facebook, tagging them with the hashtag #wildtime.

The National Trust is part of a major campaign to get children back to nature. Supported by a growing movement of over a thousand organisations and thousands of individuals, Project Wild Thing is a fresh way to reconnect kids with the outdoors. We’re asking families to take the Wild Time pledge and spend at least 30 minutes more time outdoors every day.

The campaign launched in October 2013 with the release of an amazing feature film – PROJECT WILD THING – in 80 cinemas nationwide.

PROJECT WILD THING – official trailer from Green Lions on Vimeo.

You can watch Project Wild Thing now – download it online or order the DVD .

Marketing Director for Nature and star of new documentary PROJECT WILD THING, David Bond, says: “This is about showing your love for nature. Recording a video of why you love the outdoors is a fun and free alternative to a traditional Valentine’s Day message – and it’s unlikely to make your partner jealous.

“Nature is at crisis point. Biodiversity is shrinking. Well-loved green spaces face attack at the hands of rapacious developers. Children have never been more disconnected from nature. It has never been so important that children love the natural world around them. A great start is to get outdoors and record a fun video about why we love wild time and why it is so important.”

Last year it was predicted that UK consumers spent nearly £1 billion on gifts over Valentine’s Day. This year consumers are set to spend even more.

David Bond added, “Every February we spend hundreds of millions on romance. This year, ditch the spending and help us re-wild a generation of kids with a wild Valentine’s video for nature.”

So share your Wild Time Valentine’s with us and make this the year you give up the tacky cards and Hallmark teddies in favour of something wilder.

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